Identifying an Unserved or Underserved Market Segment and Serving It

question 28

Multiple Choice

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

• A) the marketing concept.
• B) the wheel of retailing.
• C) retail positioning.
• D) targeted retailing.
• E) scrambled merchandising.

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Definitions:

Normal Random Variable

A variable that assumes any of the infinitely many values in a normal distribution curve.

Lifespan

The duration of time an organism, object, or process exists or functions until it ceases to do so.

Salmon Flies

Artificial fishing baits designed to imitate the adult form of salmon flies used in fly fishing.

Population

The entire group of individuals or instances about whom the research is concerned and to which the results of studies are intended to be generalized.