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Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or individual would be classified as a
P-Value
A measure that indicates the probability of obtaining test results at least as extreme as the ones observed during the test, assuming that the null hypothesis is correct.
Level of Significance
Another term for significance level, indicating the criterion used for rejecting the null hypothesis in statistical hypothesis testing.
Treatment Sum
The total sum of all the values of the outcome variable for a specific treatment level in an experimental design.
Squared Deviations
The squares of the differences between each data point in a data set and the mean of that data set, used in various statistical calculations.
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