Scenario 14

question 96

Multiple Choice

Scenario 14.2 Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
Refer to Scenario 14.2. The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality, in part due to the functional and psychological picture in the consumer's mind of Sears' stores. This picture is called the ____ of Sears.

• A) store location
• B) atmospherics
• C) product depth
• D) store image
• E) interior persona

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Definitions:

Charitable Trust

A legal arrangement in which assets are held and managed by one party for charitable purposes, providing benefit to the public or a segment of the public.

Museum

An institution dedicated to collecting, preserving, exhibiting, and interpreting artifacts and works of significant historical, cultural, or artistic value.

Express Trust

A trust explicitly created by a settlor, typically in a written document, specifying how trust assets are to be managed and distributed.

Voluntary Action

An act done by choice or free will, without external compulsion.