You Represent a Group of Investors Who Are Exploring Alternatives

question 133

Multiple Choice

You represent a group of investors who are exploring alternatives for entering the retailing business. Many of these investors have significant past experience working for other retailing companies and they realize the retailing business is very competitive. They also realize there is a high failure rate for startups in this industry. They ask you recommend a retailing strategy that would meet the following criteria:
No storefront would be needed
No personal selling would be needed
No traditional store operating expenses are necessary
Customers can place orders via the Internet, telephone or mail
Low operating expenses and limited customer service required
Which of following retailing strategy are you going to recommend they use?

• A) Telemarketing
• B) Automatic vending
• C) Direct selling
• D) Television home shopping
• E) Catalog marketing

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Definitions:

Vessel Elements

Specialized tubular cells in plants that facilitate the transport of water and minerals.

Tracheids

Elongated cells in the xylem of vascular plants, serving in the transport of water and mineral salts.

Sieve-Tube Members

Plant cells that are part of the phloem and responsible for transporting sugars and other nutrients throughout the plant.

Apical Meristem

The growth region in plants found at the tips of roots and shoots, responsible for primary growth.