H&M, a Clothing Company, Communicates to Its Target Customers by Advertising

question 99

Multiple Choice

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, Facebook, and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, is called a(n)

• A)field of reference.
• B)decoder.
• C)encoder.
• D)relay channel.
• E)communication channel.

---

Definitions:

Utility Function

A mathematical representation expressing a consumer's preference ranking system for different bundles of goods, measuring satisfaction derived from consumption.

Consumptions

The use of goods and services by households or an economy, including the process by which commodities are utilized to satisfy needs or desires.

Apples

A popular fruit known for its variety of types and uses in food, beverages, and as a raw snack.

Oranges

A citrus fruit that is a common source of vitamin C and is typically round and orange in color.