Rob Is Working on the Promotional Plan for a New

question 215

Multiple Choice

Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. The technology then releases an audible signal that will help others know that there is an injury which needs treatment. This is considered to be a new product that is in the introduction stage of the product life cycle. Which type of promotion should Rob focus on?

• A)Reminder
• B)Competitive
• C)Comparative
• D)Pioneer
• E)Repetitive

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Definitions:

Merchandising Company

A business that purchases goods and sells them at a higher price without changing their form.

Manufacturing Company

A type of business that produces finished goods from raw materials through the use of labor and machinery.

Cost of Goods Sold

Cost of Goods Sold (COGS) represents the direct costs attributable to the production of the goods sold by a company, including the cost of materials and labor used to create the product.

Cost of Goods Manufactured

The total cost associated with producing goods, including materials, labor, and overhead, within a certain period.