Public Relations

question 25

Multiple Choice

Public relations

• A) should be used mostly to counteract any competitive promotions or negative publicity.
• B) is an element of promotion that should be handled on a continuous basis.
• C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
• D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
• E) is generally not given much weight because the information is generated by the company itself.

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Definitions:

Social Change

Social change involves alterations in the social order of a society, encompassing changes in nature, social institutions, social behaviors, or social relations.

Oppressed Groups

Communities or populations that experience discrimination, exploitation, or injustice by more powerful societal groups based on various factors.

Social Movement

A collective, organized effort by a large group of people to achieve or resist change in society, often aiming at social or political issues.

Greater Equality

A state or condition where differences in access to resources, opportunities, and rights are minimized across individuals or groups in society.