If Promotion Does Not Do Its Job of Stimulating Demand

question 9

Multiple Choice

If promotion does not do its job of stimulating demand, then the

• A) price of the promoted product is likely to increase.
• B) price of the promoted product will remain reasonably stable.
• C) price of the promoted product will decrease.
• D) cost of promotion will decline.
• E) cost will remain about the same.

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Definitions:

Contract Administration

The management of contracts made with customers, vendors, partners, or employees, focusing on negotiation, execution, and analysis for improvement.

Collective Bargaining Agreements

Legal contracts between employers and labor unions representing employees, outlining wages, working hours, and other terms of employment.

Union Strength

The influence and effectiveness of a labor union in achieving its objectives, often measured by membership size, financial resources, and bargaining power.

Union Shop Agreement

A labor agreement requiring all employees of a business to become union members as a condition of employment.