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Several Forms of Promotion Can Be Used to Complement Personal

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Several forms of promotion can be used to complement personal selling efforts.


Definitions:

Compounded Monthly

Interest on an investment calculated each month on the principal and previously earned interest.

Equivalent Amount

A sum of money that is equal in value to a different amount in another currency or under different conditions.

Present Value

The current value of a future amount of money or stream of cash flows, discounted at a particular interest rate.

Compounded Quarterly

A method of calculating interest where the interest is added to the principal four times a year, resulting in the interest from one quarter earning interest in the next.

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