An Organization's Promotion Mix Is Viewed as an Unchanging Part

question 41

True/False

An organization's promotion mix is viewed as an unchanging part of the marketing mix.

---

Definitions:

Stereotypic Judgments

Stereotypic judgments are assessments made about individuals or groups based on generalized beliefs or stereotypes rather than on their individual characteristics.

Characteristics

Qualities, traits, or features that distinguish a person, object, or phenomenon, defining its nature and behavior.

Resistance

The refusal to accept or comply with something; it can also refer to the ability not to be affected by something.

Stereotype Threat

A situational predicament in which individuals are at risk of conforming to stereotypes about their social group.