The Advertising Campaign for Crest Toothpaste Lets Consumers Know About

question 51

Multiple Choice

The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as

• A) repetitive.
• B) reminder.
• C) pioneer.
• D) competitive.
• E) reinforcement.

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Definitions:

Monopolistic Competition

Monopolistic competition is a market structure where many companies sell products that are similar but not identical, allowing for product differentiation and some degree of market power.

Marginal Benefit

The incremental advantage received by using one more unit of a good or service.

Monopolistic Competition

A market structure characterized by many firms offering differentiated products or services.

Long-Run Equilibrium

A state in which all firms in a market or industry are making normal profits, with no incentive for entry or exit, and all resources are optimally allocated.