An Advertising Platform Is the

question 48

Multiple Choice

An advertising platform is the

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign, stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) consumer advertising research conducted.

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Definitions:

Dual Income

Refers to a household in which there are two sources of income, typically from two working adults.

Divorce Rates

The statistical measure that represents the number of divorces occurring in a population during a given time period, usually per year, per 1,000 residents.

Time Saving Technology

Technological innovations designed to reduce the amount of time required to complete tasks, often leading to increased efficiency.

Gender Role Socialization

The process by which individuals learn the cultural norms and expectations associated with their assigned gender roles.