Brian Is Responsible for the Promotions and Public Relations of His

question 108

Multiple Choice

Brian is responsible for the promotions and public relations of his firm, which produces rubber tires. A recent development in technology may change the way in which the rubber for tires is produced, allowing it to be sourced from the roots of dandelion plants. Brian would like to have a story run on the evening news or in the local newspaper about this development, but he knows that this story is likely to be rejected by media personnel because the material is

• A) too long.
• B) written at too high a reading level.
• C) submitted by an organization that the media does not like.
• D) not persuasive enough.
• E) not newsworthy.

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Definitions:

Elaboration

Elaboration is the process of adding more information or detail to a memory, concept, or idea, making it more complex and enriched.

Clustering

The grouping of similar objects or data points in a way that they are more closely associated with each other than with those in other groups.

Sensory Memory

The shortest-term element of memory that acts as a buffer for stimuli received through the five senses, which are retained accurately but very briefly.

Indefinitely

For an unspecified or unlimited duration of time.