The Difference Between Consumer Sales Promotion Methods and Trade Sales

question 99

Multiple Choice

The difference between consumer sales promotion methods and trade sales promotion methods is

• A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
• B) with trade sales promotion, marketers focus on trading with consumers.
• C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
• D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
• E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.

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Definitions:

Structural Adaptation

The process by which organizations or entities change their internal framework to better respond to external pressures, demands, or opportunities.

Shared Values

The fundamental beliefs and principles that guide the behavior of individuals within an organization or community.

Observable Culture

The aspects of an organization's culture that can be seen or noticed through behaviors, rituals, and symbols.

Implicit Culture

The unspoken, assumed values and norms that influence behavior and expectations within a group or organization, not formally documented.