If Green Giant Wants to Provide Its Resellers with a Secondary

question 155

Multiple Choice

If Green Giant wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a

• A) buying allowance.
• B) count-and-recount allowance.
• C) scan-back allowance.
• D) buy-back allowance.
• E) coupon follow-up campaign.

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