Which of the Following Is a Reason Why the Use

question 71

Multiple Choice

Which of the following is a reason why the use of sales promotion has increase dramatically? ​

• A)Customers are more responsive to advertising.
• B)Brand loyalty is increasing.
• C)Retailers are demanding greater promotional efforts from manufacturers to boost profits.
• D)Retailers are placing a stronger emphasis on long-term results versus short-term results.
• E)Customers are less responsive to personal selling.

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Definitions:

Neural Center

A central point in the nervous system consisting of neuron clusters that coordinate specific functions.

Explicit Memories

Information and incidents that can be purposely brought to mind.

Hippocampus

A major component of the brain in humans and other vertebrates, playing critical roles in the consolidation of information from short-term to long-term memory and in spatial memory that enables navigation.

Head Injuries

Physical trauma to the head, which can affect the scalp, skull, brain, or underlying tissues, and can range from mild to severe.