Examlex
All of the following are general guidelines to macro-level advocacy except :
Hierarchy of Effects
A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.
First Stage
The initial phase of a process or series of events, often characterized by early development or the introduction of something new.
Interest
The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.
Awareness
The level of consumer recognition and knowledge of a product, brand, or issue.
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