Unlike a Market-Oriented Firm,a Sales-Oriented Firm

question 12

Multiple Choice

Unlike a market-oriented firm,a sales-oriented firm:

• A)​puts customers at the center of its business.
• B)focuses on relationship marketing strategies.
• C)gives little emphasis to promotion activities.
• D)​targets its products at the average customer.

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Definitions:

Yerkes-Dodson Law

A theory suggesting that there is an optimal level of arousal for the best performance of a task: too little arousal can lead to insufficient motivation, whereas too much can impair performance.

Moderate Arousal

An optimal level of alertness and physical and mental activation that is conducive to effective, efficient performance on tasks.

Sport Psychologist

A professional who applies psychological principles to athletic activity and exercise to help athletes improve performance, cope with pressure, and recover from injuries.

Arousal Theory

A theory suggesting that people are motivated to maintain an optimal level of arousal, not too low or too high, for their best performance.