Examlex
Choose the appropriate letter or letters to identify the pattern or patterns of each reading. The term "product downsizing" describes manufacturers' decision to combat rising costs by charging the same price for a product while reducing the product's quantity by amounts consumers might not notice.For example, Coca-Cola Enterprises began selling Coke in a new 1.5-liter, hourglass-shaped bottle.Although the amount of product in the new bottle is 25 percent less than the amount in a 2-liter bottle, the price is only slightly less than that of the 2-liter size.Brawny has cut the size of its paper-towel rolls by almost 40 percent without changing its price.Dannon has shrunk its single servings of yogurt from eight ounces to six ounces.Breyers reduced its standard half-gallon ice cream container to 1.75 quarts, advertis-ing the new container as a "space saver," while not reducing the price.Consequently, smart shoppers are paying more attention to unit pricing, which reveals not only the total price of an item but also its price per unit, such as cost per ounce or cost per roll.Unit pricing makes it easier to recognize a change in quantity.It also helps shoppers compare two different brands to see which one is the more economical.
(Source: Kelly K.Spors, "Paying the Same ...But Getting Less," The Wall Street Journal, August 1, 2004.)
Academic Departments
Structured divisions within universities or colleges that focus on a particular field of study or academic discipline.
Psychoanalytic Theory
A theoretical approach in psychology that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.
Ego Suppression
The deliberate or unconscious effort to control or diminish the influence of the ego, often to reduce conflict or promote psychological growth.
Sweat-Gland Activity
The physiological function of producing and secreting sweat through the skin's glands, often in response to heat or stress.
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