A Strategic Business Unit (SBU)is a Single Business or a Collection

question 15

True/False

A strategic business unit (SBU)is a single business or a collection of related businesses.

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Definitions:

Selective Targeting

The strategic approach of focusing marketing efforts on specific segments of the market that are most likely to respond favorably to products or services.

Customized Marketing Programs

Tailored marketing strategies designed to meet the specific needs of a target customer segment or individual customer.

Relationship Intensity

The level of closeness and reciprocal exchange between partners in a business relationship, affecting loyalty and long-term engagement.

Organizational Culture

The set of shared beliefs, values, norms, and practices that characterizes an organization and guides its members' behavior.