The Distribution Strategy in the Marketing Mix Is Concerned With

question 11

Multiple Choice

The distribution strategy in the marketing mix is concerned with:

• A)​transporting raw materials or finished products.
• B)educating customers about product benefits.
• C)providing after-purchase services to customers.
• D)​public relations activities.

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Definitions:

Mixed Cost

A cost that contains both variable and fixed cost elements.

High-low Method

A technique in managerial accounting used to estimate the variable and fixed cost components of a cost formula, analyzing the highest and lowest levels of activity.

Scattergraph

A graphical method used in statistics to display the values of two variables for a set of data, helping to identify the relationship between them.

Independent Variable

A variable that acts as a causal factor; activity is the independent variable, as represented by the letter X, in the equation Y = a + bX.