Which of the Following Statements Is True of the Price

question 113

Multiple Choice

Which of the following statements is true of the price component of the marketing mix?

• A)​It does not affect a firm's competitive advantage.
• B)It is the least important of the four Ps of the marketing mix.
• C)It is what a buyer must give up in order to obtain a product. 
• D)​It is decided independently of the external environment of the business.

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Definitions:

Engineering Journals

Scholarly publications that contain articles and research findings in the field of engineering.

Equations

Mathematical statements that assert the equality of two expressions, used in solving problems and expressing relationships between variables.

Equation Editor

A software tool or application that allows for the input, editing, and display of mathematical equations.

Particulars

Specific details or information about something; the fine points that differentiate one thing from another.