Synergy Corp

question 2

Multiple Choice

Synergy Corp.,a large seller of energy-efficient bulbs,uses extensive promotional strategies to stimulate sales.The marketers at Synergy Corp.have noticed that a competitor is doing well and is steadily gaining a large market share.They want to counter the competitor immediately by increasing the sales of Synergy Corp.'s bulbs.In this case,which of the following steps should the marketers at Synergy take to stimulate the sales of its products?

• A)​They should change the pricing strategy.
• B)They should create complex production techniques.
• C)They should enter into new supplier contracts.
• D)​They should adopt a divesting strategy.

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Definitions:

Cognitive Task Analysis

A method used to study the thought processes involved in performing tasks, aiming to understand and improve human performance.

Task Analysis

The process of breaking down a task into its component parts to understand the skills and knowledge required to perform it efficiently.

Mental Tasks

Cognitive activities that require mental effort, including problem-solving, decision-making, and memory recall.

Needs Analysis Process

A systematic approach to identifying and evaluating the needs of a particular group or organization to inform decision-making and planning.