In the Context of Following Up on a Marketing Plan

question 108

Multiple Choice

In the context of following up on a marketing plan, _____ entails gauging the extent to which marketing objectives have been achieved during the specified time period.

• A)implementation
• B)control
• C)evaluation
• D)environmental scanning

---

Definitions:

Worker Motivation

The set of internal and external factors that stimulate workers to take actions that lead to achieving work-related goals.

Set Point Theory

A theory suggesting that the body regulates its weight and energy balance through internal controls, maintaining a stable weight over time.

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, or praise.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, often considered as a drive or need present in everyone.