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In the context of the utilitarian ethical theory,uncertainty in predicting the future can lead to:
Buying Center
A Buying Center consists of all the individuals and units that participate in the business decision-making process for purchasing products or services.
B₂B Customers
Businesses that purchase goods or services from other businesses for use in their operations or reselling.
Types
Varieties or categories of something, classified based on common characteristics or attributes.
Attribute-Based Choice
Process in which consumers select a product based on attribute-by-attribute comparisons across brands.
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