A Business Firm Is Collaborating with a Nonprofit Organization in an Initiative

question 13

Multiple Choice

A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program. This scenario illustrates _____.

• A)relationship marketing
• B)effect-related marketing
• C)cause-related marketing
• D)green marketing

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Definitions:

Organizational Culture

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.

Top-Down Change

involves organizational change initiatives that originate from upper management and are implemented down through the hierarchy of the organization.

Senior Managers

High-level executives who are responsible for overseeing the daily operations and making major corporate decisions.

Performance Capabilities

The range of abilities or skills that an individual or organization possesses, which can influence their performance levels in various tasks or endeavors.