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Customer Needs
The desires or requirements that consumers have, which they seek to fulfil through purchasing goods or services.
Market Share Analysis
An evaluation technique used to determine a company's portion of sales within a particular market or industry compared to its competitors, influencing strategic planning and competitiveness.
Marketing Analytics
The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Total Market Sales
The aggregate sales revenue generated by all providers of a particular product or service within a specific market.
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