Which of the Following Statements Is True of a Target

question 2

Multiple Choice

Which of the following statements is true of a target market?

• A)​A target market is a closed group of people who do not drop out or allow new people into the group.
• B)All the people in a target market share similar tastes, needs, incomes, and lifestyles.
• C)Any change in a target market can be easily controlled by marketers.
• D)​A marketing mix is designed to appeal to a target market.

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Definitions:

Assertiveness

is the quality of being self-assured and confident without being aggressive, enabling individuals to express their thoughts and feelings in a respectful manner.

Cooperation

Cooperation is the process of individuals or groups working together towards common goals or objectives, often involving shared efforts or resources.

Power Asymmetry

A situation where there is an unequal distribution of authority, control, or power between parties.

Competing

A conflict management style that maximizes assertiveness and minimizes cooperation.