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Critical Thinking Questions Case 6-1 Your friend Jennifer has a lot of experience with merging form letters and data sources, so when you have an important project to work on like this, she is the person to whom you turn with your questions. Your first hurdle to get over is the creation of the data source. You have started to get a little confused by the terminology because there seem to be so many new terms introduced with this concept. When you ask Jennifer for clarification, which one of the following terms does she say does not mean the same as the other three?
Social Media
Online platforms that allow users to create content, share experiences, interact with each other, and engage with brands.
Publicity Standpoint
A perspective focusing on the creation and maintenance of a positive image or public perception through media exposure and other non-paid forms of communication.
Negative Feedback
Information or opinions about a product or service that indicate dissatisfaction, used to improve or correct the offering.
Public Relations
The practice of managing and disseminating information from an individual or organization to the public to influence their perception.
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