Exhibit 5-5  Demand Curve for Computers in Exhibit 5-5, If

question 143

Multiple Choice

Exhibit 5-5  Demand curve for computers In Exhibit 5-5, if the area OABC equals the area ODEF, the demand curve is:

• A) elastic.
• B) inelastic.
• C) unitary elastic.
• D) nonelastic.

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Definitions:

Product Differentiation

The strategy of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Marketing Mix Actions

Decisions related to the four Ps (Product, Price, Place, Promotion) that companies adjust to meet the needs of their target market.

Core Values

The fundamental, passionate, and enduring principles of an organization that guide its conduct over time.

Marketing Actions

Strategic steps taken by companies to promote and sell their products or services to their target audience.