Exhibit 7-14  Total Cost and Total Revenue Curves If the Firm

question 156

Multiple Choice

Exhibit 7-14  Total cost and total revenue curves If the firm in Exhibit 7-14 minimizes its loss at 200 units of output, marginal cost is:

• A) $75 per unit.
• B) equal to marginal revenue.
• C) $100 per unit.
• D) $175 per unit.

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Definitions:

Rational Persuasion

A method of influencing others through logical arguments and factual evidence to change their attitudes or behaviors.

Refreezing Phase

The stage in Lewin's change management model where new behaviors or changes are solidified into the culture or operational practices of an organization or group.

Rational Persuasion Strategy

Pursues change through empirical data and rational argument.

Legitimate Power

Legitimate power is the capacity to influence other people by virtue of formal authority, or the rights of office.