Terra Corp

question 21

Multiple Choice

Terra Corp.produces a wide range of furniture,such as cabinets,book cases,and wardrobes.It divides its consumer market into several groups of people who have similar interests in wooden furniture.In this case,dividing its consumer market:

• A)enables Terra Corp. to meet the markets' need with a single marketing mix. ​
• B)enables Terra Corp. to define customer needs and wants precisely
• C)eliminates the need for defining marketing objectives​
• D)​eliminates the need for defining marketing objectives

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Definitions:

Normative Social Influence

The influence to conform with the positive expectations of others, often to gain approval or avoid social sanctions, unrelated to actual beliefs or facts.

Cognitive Dissonance

The unsettling sensation experienced when a person simultaneously upholds multiple conflicting beliefs, ideas, or values.

Group Members

Individuals who belong to a defined collective or team, sharing common goals or purposes.

Informational Social Influence

The process where individuals change their opinions or behavior in response to accessing new information or knowledge from others.