Which of the Following Statements Is True of a Concentrated

question 5

Multiple Choice

Which of the following statements is true of a concentrated targeting strategy?

• A)​It allows a firm to serve two or more well-defined market segments simultaneously
• B)It is often adopted by small firms to compete effectively with much larger firms
• C)It follows a mass-market philosophy by viewing the market as one big market without any individual segments.
• D)​It often results in cannibalization, which occurs when sales of a new product cuts into sales of an existing product.

---

Definitions:

Agreement

A mutual understanding or contract between parties outlining the terms and conditions of a relationship or deal.

Repudiation

The refusal to perform an agreement or promise. A refusal to perform a contract.

Specific Performance

A legal remedy requiring a party to carry out their specific duties under a contract, rather than simply paying damages.

Title

A formal document or legal right indicating ownership of property or assets.