____ Is a Method for Overcoming Resistance to Organization Change

question 137

Multiple Choice

____ is a method for overcoming resistance to organization change.

• A) Centralization
• B) Automation
• C) Management by exception
• D) Departmentalization
• E) Force-field analysis

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Definitions:

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.