Coca-Cola Launched a Bottle with a New Size and Shape

question 71

Multiple Choice

Coca-Cola launched a bottle with a new size and shape.The soda pop stayed the same.This is an example of a(n) ____ innovation.

• A) incremental
• B) radical
• C) diversified
• D) functional
• E) differentiated

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Definitions:

Cash Flow

The complete volume of cash flowing into and exiting a corporation, with a significant impact on its liquidity.

Operating Activities

Day-to-day business functions involved in running a company, typically reflected in the cash flow statement.

Dividends

Payments made by a corporation to its shareholder members, typically from profits or reserves.

Net Profit Margin

A financial metric that measures how much of every dollar of revenues is translated into profits, after all expenses are deducted.