Which of the Following Is a Strategy That Should Be

question 29

Multiple Choice

Which of the following is a strategy that should be followed by a company to initiate the customer relationship management cycle?

• A)​Leveraging customer information to all areas of a business
• B)Identifying its profitable and unprofitable customers
• C)Transforming customer data into information that can be used to make managerial decisions
• D)​Collecting detailed information about the products and services its customers are using

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Definitions:

Media Relations

The strategic practice of working with the media to communicate an organization’s message, manage its public image, or handle public relations crises.

Framing

The act of constructing a communication message in a way that influences how the audience perceives it.

MoneyWi$e Program

A financial education initiative designed to enhance financial literacy and provide resources to help individuals manage their personal finances.

Tactical PR Goals

Short-term objectives set within public relations strategies to achieve specific outcomes.