In Which of the Following Ways Does Marketing Research Help

question 15

Multiple Choice

In which of the following ways does marketing research help managers?

• A)​It helps them serve their customers accurately and efficiently
• B)It helps them eliminate the use of big data for data analysis
• C)It helps them focus on quantity rather than quality of products
• D)​It helps them ensure that secondary data do not influence marketing decisions

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Definitions:

Quality of Reinforcement

Refers to how effective a reward or punishment is in strengthening or weakening a behavior.

Performance

The manner in which something or someone functions, operates, or behaves.

Extinction

In psychology, extinction refers to the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Vicarious Learning

A process of learning through observing the actions and consequences of others, without direct personal experience.