You Have Recently Been Hired to Manage the International Marketing

question 152

Essay

You have recently been hired to manage the international marketing division of a large company.Your first job will be to revamp the marketing campaigns for three different products that your firm markets internationally.You feel that you need input from a variety of people to accomplish your goal,so you have decided to use groups.Briefly describe the group decision-making technique(s)you plan to use to accomplish your goal.

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Definitions:

Prospective Buyers

Individuals or entities that are considered potential customers for a product or service, often targeted in marketing efforts.

Target Audience

A specific group of people identified as the intended recipients of a product, service, or marketing message.

Source

The origin or place from which something comes, is obtained, or is derived.

Encoder

A device or program that converts information from one format or code to another, often used for data encoding or signal processing.