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Why aren't good people necessarily happy?
Product Life Cycle
The stages through which a product goes from its initial concept and development, through its marketing, growth and peak sales, to its eventual decline and discontinuation.
Underpricing
The strategy of setting a price lower than the market value or cost of a product or service, often used to attract customers or gain market share.
Price Skimming
A pricing strategy where a high initial price is set for a new product, gradually lowered over time as the market saturates.
Reference Prices
The prices that consumers consider reasonable and fair for a product.
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