The Early Majority Is an Important Link in the Process

question 34

Multiple Choice

The early majority is an important link in the process of diffusing new ideas because:

• A)​they act as influencers and begin the viral marketing chain.
• B)they are positioned between earlier and later adopters.
• C)they are eager to try new ideas and products.
• D)​they are characterized as being venturesome.

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Definitions:

Concrete Goal

A specific, clearly defined, and measurable objective that an individual or group aims to achieve.

Two-Factor Theory

A concept in psychology that proposes emotional experiences arise from a combination of a state of physiological arousal and a cognitive interpretation of that arousal.

Physiological Reaction

A bodily response to a stimulus, such as an increase in heart rate, sweating, or the release of adrenaline, often not under conscious control and indicative of physiological processes.

Arousal Level

The physiological and psychological state of being awoken or stimulated to action.