Which of the Following Is an Example of a Promotion

question 14

Multiple Choice

Which of the following is an example of a promotion strategy that uses postpurchase communication?

• A)​An airline hiring an actor to act in a series of commercials endorsing the airline's services
• B)An insurance company using an umbrella as its logo to convey that its customers are well-protected
• C)A chartered accountant firm offering a 20 percent discount to all customers who avail its services in January
• D)​A hotel sending an email survey to its guests asking them to rate the quality of service they received

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Definitions:

Promised Rate Of Return

The return that a debtor promises to the creditor on the amount invested or loaned.

Interest Income

Revenue earned from deposit accounts or from lending funds, typically expressed as interest revenue on financial statements.

Annual Coupon

The interest payment that a bondholder receives from the bond's issuer at yearly intervals.

Yield To Maturity

The expected overall profit from a bond when it is kept until the date of its maturity.