The Logistical Function of Intermediaries in Marketing Channels Involves

question 70

Multiple Choice

The logistical function of intermediaries in marketing channels involves:

• A)researching about channel members and consumers​
• B)sorting, accumulation, consolidation of products.
• C)explaining about a product's features, advantages, and benefits.​
• D)contacting prospective buyers to make them aware of existing products.​

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Definitions:

Cost of Capital

The rate of return a company must pay to its creditors and shareholders for the use of their capital.

Subjective Approaches

Methods or considerations based on personal opinions, interpretations, feelings, or judgments rather than objective facts or analysis.

Pure Play Approaches

Investment strategies that focus on companies that specialize in a particular product or service, excluding diversified or conglomerate firms.

Cost of Capital

The rate of return required by a capital provider, whether debt or equity, to make an investment in a project, asset, or firm.