Which of the Following Statements Is True of Multichannel Marketing

question 36

Multiple Choice

Which of the following statements is true of multichannel marketing?

• A)​Customers are offered information, goods, services, and/or support through one or more synchronized channels.
• B)It becomes difficult to find the channel responsible for discrepancies in the inventory.​
• C)It unifies transportation and distribution systems of different channels.​
• D)It creates a main channel which acts as the sale and profit center.​

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Definitions:

Requirements Contract

An agreement in which one party agrees to purchase all of his or her requirements of a particular product from another party. See also output contract.

Output Contract

An agreement in which a seller agrees to sell “all the goods we manufacture” or “all the crops we produce” to a particular buyer. See also requirements contract.

Valid Contract

A contract that is legally binding and fully enforceable by the court.

Future Goods

Goods that are not yet in existence or under the control of people; they include fish in the sea, minerals in the ground, goods not yet manufactured, and commodities futures.