Examlex
For employees of large firms, managing employee benefits is an important part of financial planning.
Brand Associations
The feelings, beliefs, and knowledge that consumers have about a brand, which can influence their purchasing decisions.
Decision
The act of making a choice among available alternatives.
Corporate Brand
Refers to the overall identity of a corporation, encompassing its values, reputation, and visual appearance, which aims to differentiate it in the marketplace.
Family Brand
A marketing strategy that involves selling several related products under one single brand name.
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