_____ Is the Technique Used to Sift Through Data Collected

question 9

Multiple Choice

_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.

• A)​Big data analysis
• B)Shopper marketing​
• C)Market-basket analysis​
• D)Shopper analytics​

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Definitions:

Net IRR

The Net Internal Rate of Return, a method used in capital budgeting to estimate the profitability of potential investments, considering net cash flows.

Investors

Persons or organizations that invest funds hoping to gain financial profits.

AUM

The cumulative market value of all investments managed by an individual or organization for its clients.

Net IRR

Net Internal Rate of Return is a performance measure that calculates the profitability of an investment adjusted for all cash flows and costs incurred.