Examlex
The most important reason why people invest is to:
Loyalty Segmentation
The division of a customer base into groups based on their loyalty levels, aiming to tailor marketing efforts and rewards to different segments to encourage repeat business.
Benefit Segmentation
A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.
Psychographic Segmentation
The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.
Geodemographic Segmentation
A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.
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