Which of the Following Is a Characteristic of the Elements

question 54

Multiple Choice

Which of the following is a characteristic of the elements of a promotional mix?

• A)​All elements of the promotional mix entail direct, one-way communication.
• B)Managerial emphasis is the minimum for the most important element in the promotional mix.
• C)The most important promotional element receives the least funding in the promotional mix.
• D)​Data influences how marketers distribute funding among the various elements of the promotional mix.

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Definitions:

Adult

A person who has reached maturity or the legal age of majority, typically characterized by physical growth completion and the assumption of responsibilities.

Earmarks

Earmarks are provisions within legislation that allocate funds to specific projects, often without passing through the typical competitive or merit-based allocation processes.

Randy "Duke" Cunningham

A former United States Congressman who was convicted of accepting bribes from defense contractors.

Bribes

The act of giving or receiving something of value in exchange for some kind of influence or action in return, that is often illegal or unethical.