Which of the Following Is a Reason for the Increasing

question 26

Multiple Choice

Which of the following is a reason for the increasing popularity of the integrated marketing communications (IMC) concept?

• A)​More selectively segmented markets have replaced the traditional broad market groups.
• B)Marketers have discontinued the use of online advertising due to its lack of measurability.
• C)Proliferation of thousands of media choices beyond traditional television has made promotion easier.
• D)​Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.