Fournotts Bros

question 22

Multiple Choice

Fournotts Bros.is a firm that designs and manufactures women's apparel.It sells its merchandise to retailers to handle them.Given this information,which of the following statements is true of Fournotts Bros.?

• A)​Its retailers convince consumers to buy Fournotts Bros.'s products.
• B)It uses a pull strategy to sell its merchandise.
• C)It uses introductory consumer advertising as a part of its strategy.
• D)​It focuses its promotional efforts on end consumers or opinion leaders.

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Definitions:

Social Norms

Expected standards of conduct, which influence behavior.

Social Loafing

The tendency of individuals to put forth less effort when working in a group compared to when working alone.

Deindividuation

A psychological state characterized by diminished self-consciousness and decreased sense of personal responsibility, often occurring in group settings.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, often improving on simple tasks and performing poorly on complex tasks.