Examlex
Net profit margin is a key measure of profitability that relates the net profits of a firm to its sales.
Unconditioned Stimulus Association
The process by which an unconditioned stimulus becomes linked with another stimulus, leading to a natural and automatic response.
Overshadowing
In a compound conditioning situation, the prevention of conditioning to one stimulus due to the presence of a more salient or intense stimulus.
Salient Cue
A salient cue is a piece of information or stimulus that stands out from its surroundings, grabbing attention and influencing behavior or perceptions due to its prominence or importance.
Associative Strength
The strength of a learned association between a stimulus and a response, influencing how likely the response is to occur following the stimulus.
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